|The Manitoulin Branding Association is a non-profit co-operative of Manitoulin Island producers and retailers promoting their locally-made products as well as the Manitoulin Island economy as a whole. The Manitoulin Branding Association includes a wide variety of products that reflect the island's diverse economy, from crafts, clothing and food to art and even construction materials.|
We have created this certification logo so people can clearly see that our products are made here on the island. Our consumer survey showed us that 85% people like to know that a product was made locally, and 80% find that this logo makes a product more appealing.
To become certified to join the Manitoulin Branding Association, the following criteria must be met:
1. The product must be created on Manitoulin.
2. The business must be located on Manitoulin.
3. At least 50% of the workers used in production must be residents of Manitoulin.
4. The production must meet all safety standards and labour regulations.
5. The producer must have a primary residence on Manitoulin Island.
Benefits for producers of an original Manitoulin product:
Improve the marketability of your product,
More exposure for your product through mass marketing of the brand.
You will become part of a recognizable group of uniquely Manitoulin producers,
A brand will provide a competitive edge against knock-offs.
Better prices for your original products and a better return on your labour.
Sharing of travel and registration for trade fairs and off-island promotion.
Benefits for retailers who sell original Manitoulin products:
A sign advertising the fact that you are a retailer of genuine Manitoulin products,
Drawing more tourists into your place of business.
Cooperative advertising of the brand will promote locations where Manitoulin original products can be found.
A theme to make it easier to display local products bearing the Manitoulin brand.